Off-page SEO is the process of optimizing your web pages outside the websites by building backlinks to your web page from other websites, blogs, etc to make it…

“Wow, you guys are so awesome, we’re almost at 1000 Facebook fans, that’s amazing, don’t you think? Please spread the word and help us reach 1,000 fans by the …

It’s not a fad. It’s not going away. Social Media is here to stay. Say it with me. social-media-meme Businesses need to have a social media voice and there’s o…

You start a discussion, maybe by posting a blog post or by saying something on Twitter. You have an agenda, of course – you want to convey a message, and you e…

Social media Marketing is the type of Internet Marketing that uses the benefits of social media platforms for promoting websites, generating quality traffic, a…

Whether we like it or not, LinkedIn has become more than a social media network for professionals. It is a marketing tool for users and businesses to promote t…

Environmental activist group Greenpeace has long been pressuring Nestle to stop using palm oil, since producing it causes deforestation, greenhouse gas emissio…

Social networking has a way of really sucking you in and causing you to share – sometimes too much and often with complete strangers. The following tweet by Pe…

Can you measure social media ROI? What are the success criteria for your social media efforts? And if you can’t measure success, aren’t you wasting your time e…

Everyone likes to say how difficult it is to measure social media ROI, how social media is about conversations and long-term relationship building and so canno…

It’s easy to measure activities. When you engage with a social media expert, they might promise you, in their proposal, “10 weekly tweets” or “at least 2 daily…

What is social media marketing? Social media marketing is the use of social networks for marketing purposes. It is part of online marketing and involves comp…

I have a couple of clients who sell products for moms. These clients are trying to get into social media. Specifically, they are trying to get mom bloggers to …

As a social media consultant, I have to deal with customers on a daily basis. The customer service aspect of social media is actually one of the least favorite…

“Like it or not, social media is – in part – a competition. It’s a game… The only way to get recognized in the social cloud is to have more friends, more influ…

If your social media manager is any good, your company is constantly listening to social media conversations that mention your brand. There are several ways to…

You have finally determined your business needs social media. Social Media has cemented its place in the marketing world and your small business has succumbed …

Instagram is fascinating. The service is bare-bones and decidedly lacking, with the most important features only available through mobile. Yet it has become am…

Unhappy with your social media campaign results? You might be doing it wrong. Here are the main reasons why some social media campaigns do not work. Full Autom…

“How can you do social media for a living and remain sane?” Asked me a colleague recently. She was talking about how she is constantly glued to her iPhone, res…

When compared to a billion Facebook users, LinkedIn would appear as a much less influential contender in the social-media lineup. Yet, executives and middle-ma…

Are you starting a new business and don't have a large budget to advertise your company? Have questions about the best way to promote your business and att…

Social media is a powerful tool, but it also has the potential of wasting so much of your time that it’s not really worthwhile. Getting traffic and leads is gr…

Slide left again now, and you can add photos to your Instagram Story. Or capture the moment you want yourself, hold the capture button for a long time to take …

I read with great interest of Google Algorithm blog post about doing a “digital cleanse” and going Twitter-free for a week. He later decided to make it 30 days…

FACEBOOK MARKETING Marketing, as an advertising medium to sell products, or promote virtual shops and websites, it can be done by using digital media, as in th…