Whether we like it or not, LinkedIn has become more than a social media network for professionals. It is a marketing tool for users and businesses to promote themselves and their businesses. A study by Jobvite found that 93 percent of recruiters were using LinkedIn to find candidates. In a survey done for Harvard Business Review from a sampling of top technical salespeople, 40 percent of LinkedIn Enthusiasts were able to generate income for their activities. If you are not marketing yourself on LinkedIn, it’s time to get started. Here are a few tips:
1. Create a Profile that Projects Your Goals
If you are looking for new opportunities, your profile should highlight your skills and accomplishments. If your goal is sales and lead generation, your profile should be a marketing tool that presents a solution to your prospects.
2. Share Content with a Purpose
Have a plan in mind when creating and curating content to post. Targeting your content and writing posts that position you as a thought leader will get you noticed by recruiters and prospective clients. Avoid “How-tos” and go for a more opinion-oriented style.
3. Use LinkedIn’s Awesome Tools
LinkedIn provides some great ways to help you build relationships. Using Reminders, Notes, How you meet and Tags can help keep you organized and connected.
4. Drive Leads with your LinkedIn Company Page
LinkedIn is the number one social network driving traffic to the company’s homepages. Use it in conjunction with your content marketing to help attract decision-makers.
4. Use Advanced Search to Narrow Down Options
This option can help you target to find new leads and recruiters looking for what you have to offer. Allowing you to find and connect with your primary prospects and engage with them.
With about 250 million monthly active members, LinkedIn is becoming an impressive marketing and research tool for job seekers and B2B companies. Getting started with LinkedIn social marketing should be at the top of your to-do list for 2021.
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