ALL TYPES OF MARKETING

FACEBOOK MARKETING

Marketing, as an advertising medium to sell products, or promote virtual shops and websites, it can be done by using digital media, as in the case of Facebook; which is the most popular social network. In addition, it can be linked to another popular network: Instagram.

The Facebook network joins millions of people worldwide, although it started from a closed academic network. Today, digital marketing is one of its main uses; also the sharing of advertising promotions for consumer interest, and virtual shops are Facebook's strengths. This could raise your sales in a few days.

Facebook has a promotion and advertising campaign system that can be added to fan pages, in order to create a promotion tool, that not only will ease access to fan pages with more visibility but also to image links to sales websites or virtual shops.

Images and video can be uploaded to the Facebook social network, and your pictures can be static (without motion) or dynamic (with motion effects or animation), mostly in jpg, png, and gif format. The visual scope of the images, and the clicks you need for marketing purposes will be determined to fit the campaign you started, or through organic promotion.

Facebook as a digital marketing platform

Astonishing pictures and videos ease the buyers’ arrival, then they will be redirected to the place with the exposed products. But probably, having a fan page reinforcing marketing and advertising strategies is not enough, so you will have to use, not only organic promotions but also paid promotions.

When you create a Facebook fan page for marketing purposes, your goal is to sell more than your rivals or similar product sellers; if you want to advertise to achieve more sales, Facebook offers you campaigns you can use to visualize your post. You must remember to add a few words about the quality, features, and advantages of your product.

Day to day, we can see advertising, not only of commercial use products but also written (or non-physical) products. Ideas are very valuable for marketing too. Hence, the key is to reach visually to your customers, through your fan page pictures: you must pay a lot of attention to the images.

High-quality, awesome and colorful images, with invitations. Curious, astonishing phrases and quotes are chosen for digital marketing on Facebook; you can keep a record of a huge amount of entries to online stores, and purchase websites for all kinds of products. Facebook is the first social network, where you can get a big amount of visits.

If you pretend to develop a campaign for Facebook, the best way is to create a fan page, using a commercial template, aiming at digital marketing. This is located between the building options on the page. It will allow you to advertise your offers and sales, and all kind of posts and images. Similarly, it’s possible to publish live videocasts, or video channels to complement your corporate brand, in order to achieve a successful strategy for digital marketing.

INSTAGRAM MARKETING

Instagram is a picture-based social media network, a mobile app originally aimed at those who want to share instants of their life using photos and video. Through time, Instagram has evolved, allowing us to share not only photos but drawings. Third-party desktop apps can be used to post without a smartphone, and it has added the “stories” feature, to upload quick posts.

But Instagram also can be used to manage a successful marketing strategy. By posting carefully selected images, you can catch the attention of your potential clients, and position your brand on the market. Instagram does not allow direct links in your posts, but the links can be copied and pasted. A better option is to insert a link in “Stories”.

Using Instagram, combined with other social media, like Facebook, is a better strategy. Instagram photos can be posted automatically on Facebook if you link together both apps. The photo effects you can add to Instagram increase the visual impact of your brand. In this way, your products will be remembered for a longer time.

Undoubtedly, you must plan your Instagram strategy and account settings, for better results. This is part of an integrated social media strategy, aimed at marketing your brand.

Some useful tips for Instagram Marketing

First, you must fill completely the profile info for your brand’s account. Name, profile image, contact e-mail, and further information. That does not only allow potential customers to keep in touch with you, but also will communicate to them a sense of professionalism. Great brands pay attention to details.

Post frequently. At least once a day, your customers should get news from you. Prepare on a daily basis a new photo or a template image with an inspiring message. Don’t get away from the people’s scope.

Get close to the people. Prepare carefully each image you post: which includes giving your image a casual look. Customers prefer photos of ordinary people in evocative places, but also appreciate spectacular photos with effects.

Link Instagram together on Facebook. As said, linking Instagram with Facebook allows replicating all your photos in the main social media. This will multiply the scope of your advertising, reaching a wider population. Better effects are achieved if you link Instagram with a Facebook fan page.

Use hashtags, but do not abuse them. Hashtags are words, or short grouped words preceded with a numeral character (#). They work as keywords to show similar posts or posts with related content. Using them is a very good idea. But excessive use of hashtags should annoy your followers. Three or four hashtags related to your brand or your products are more than enough.

Add clever text. Use catchy phrases as a description of your images; be creative. Try to use no slang: in another country, you could be not understood; or worse, you could be misunderstood. Check twice your spelling and grammar, it’s a key to achieving a professional look.

Used, wisely, Instagram is powerful marketing. Combine a bit of creativity, a bit of common sense, and a lot of planning and the results will be awesome!

PINTEREST MARKETING

Social Media Marketing

Digital Marketing depends upon a wide variety of media; In order to advertise their products, some companies use strategies that are not adjusted to our era, they are not innovative and do not meet the objective of advertising a service or a product.

Marketing and advertising are not very different, and they form an integrated concept, this means that advertising is a key aspect of marketing, including digital marketing. There are a lot of media you can use to make the product you offer to meet the tastes and desired features of the customers.

Par excellence, social media are the collection of media used in digital marketing aimed at sales and customers, but, first, you must start a social media-based campaign.

Social media are networks you can show advertising for online campaigns, and build digital banners and ads, including descriptions and images. Most of the time, the effect they cause depends upon image quality and product view.

Customers’ market is influenced by product quality: this product will be purchased again and again; new products will be also purchased by customers that have used your known products. Most of them have been introduced to them, and acquired, via social media.

Social Media in Digital Marketing

Social media plays a main role in advertising for thousands of products sold online and in person; millions of virtual stores worldwide have trusted social media for marketing purposes, creating fancy sites where people can enter and look for digital or physical products, and purchase them. Your products can be known and purchased only with a click.

Online campaigns have been made with a previous advertising campaign via social media; they can be microblogs, normal blogs, and web pages. In addition, the main and more traditional social media worldwide reach a lot of places and were designed for product and service spreading, in addition to their use for friendships and social life.

Main networks contribute, not only to product advertising on their pages but also they promote campaigns leading customers to websites they can enter to acquire another product from the line or the same company.

The power of social media in digital marketing has found no rival in the last years, especially online, where they can spread worldwide. Most of those networks are used to lead customers, using a link, to a virtual store or webpage offering, say, travel services, among a lot of other service users, can get online.

The digital marketing platform must be strategic and contain more amount of social media accounts. It must have as many accounts as you wish or need. Some products are well promoted using Facebook, leading clicks to web pages. So, you can use Twitter this way, or Instagram, conceived for uploading any kind of image. We can find in social media a huge amount of advertising for physical or online articles. We call it “advertising”; their presence there counts on an attractive image, allowing the reach of customers to the virtual or physical store.

TWITTER MARKETING

Twitter is par excellence, the microblogging network. It’s already classic to read those quick posts (formerly, with a maximum of 140 characters, recently expanded to 280), ideal for very short news, sometimes complemented with a link for further reading. Twitter also helped to popularize URL shortener services, very useful when you want to save writing space, especially in the 140-character era.

Linking Twitter together with Facebook is a very easy procedure. In fact, massive tweeters (note that “tweeter” stands for “Twitter user”, while “tweet” stands for “Twitter post”) usually link their accounts together with Facebook accounts, in order to reach a wider audience. You can also post Twitter images and videos; that makes it a complete network.

As a marketing tool, the power of Twitter resides in speed: a short message, with a link, an image, or a video clip, wisely used, can spread the word about your brand among your followers. Hashtags are also a clever way to position your tweets among local or global trends.

But Twitter should not be used as a unique advertising strategy; combine the microblogging network with a complete set of social media accounts, say, Facebook and Instagram. Twitter will help you to reach your potential customers, if they are too busy to check other media, or when they are away from a PC. Take into account the following tips for marketing with Twitter.

Some recommendations for Twitter marketing

You must be brief. Although Twitter's capacity has been extended to 280 characters, it remains limited. You have to be able to write concise texts, including links. Your images should be precise and clear, and your video clips short and descriptive. Twitter is a social media where brevity is appreciated.

Add one or two hashtags. This is a common tip in all social media. Use hashtags discretely. They bring spreading to your tweets, but the excess of them is annoying. Use the main feature of your product, and convert it into a hashtag.

Tweet at least two times a day, but no more than three. Excess publications can be interpreted as spam, which is severely penalized by Twitter, even suspending the offending account. Keep your account clear.

Avoid the use of bots at all costs. Bots are small programs, sometimes used on Twitter to automate tweets, generate retweets, also to click the “like” button. Most of the time, bots are used via fake Twitter accounts, creating fake followers. Fake followers are forbidden and, as a result, your own account can be penalized.

Interact with your followers. Answer their questions, and thank them for their comments and for the good feedback. Customers will be loyal to your brand if they feel you take them into account. Twitter is more interactive than other social media.

Marketing via Twitter is indeed a good idea if you keep in mind its possibilities. Do not ask it for more than it can do, and you will obtain from it a lot of advantages.