Facebook Tips Does Engagement Really Matter

Many people contact us asking whether engagement really makes a difference in having a successful strategy on Facebook. Before answering that question, I wanted to explain a little more about what engagement means.

For Facebook, engagement only happens if there are any of these actions in your post: likes, comments, shares, and clicks. If your fan reads your post, sees your image, clicks on a photo, and likes your page, Facebook will not consider these actions as engagement. The social network only considers engagement if someone interacts with your content, which shows that your fan is interested in your content.

So, does engagement really matter?

Yes, it matters a lot! Facebook will only show your content to your fans if you think they are interested in your content. The more likes, clicks, comments and shares your page has, the more Facebook will show your content to your fans. And not just that specific post, but everyone you post.

So, before making a post, think very carefully if the content will be able to generate some of these actions (likes, shares, clicks and comments). If he fails to generate these actions, Facebook will simply find that his audience does not like his content and will stop showing his posts to fans.

But how to get engagement?

Offering quality, relevant content that is able to attract attention and motivate your audience to interact and in the future buy from you. Very promotional content does not work much, as Facebook has already stated that it does not favor this content in users' news feed. Therefore, merge more institutional content with posts that generate greater engagement.

To help you improve the engagement of your posts, here are 5 tips to improve the quality and relevance of your posts:

1. Be personal;

Even though it is a company page it is important to be more personal in your posts. People want to feel that brands are human and personal. Your posts can show your mood, your inspirations, your goals. This allows people to connect with you.

2. Relate

It's important for you to connect with your fans, especially those who interact with your content. Reply to their comment, like the comment they made, try to continue the conversation in the comments.

3. Ask questions

Ask your audience about the problems and concerns they may be having at the moment. This kind of question is interesting to show interest and concern for your fans.

4. Tell stories

People love stories, it's no wonder that soap operas are so successful. But remember that they need to be relevant to your brand.

5. Motivational phrases

Inspirational, positive and motivational phrases work very well on Facebook. In this complicated world we live in, phrases that motivate people work a lot.

6. Use Videos

Facebook is privileging to show videos in the news feed, so uploading a video directly to your post is a good strategy. You can make videos with tips about your field or messages to your fans.

So engagement does matter. Know your audience well and offer relevant content to them. With this, you will win the loyalty of your fans, which is super important to transform your fans into customers.

Well, now I would like to know from you how is this question of engagement on your page? Do you have any difficulty engaging your fans? I would love to hear your thoughts on this topic! Comment below what you think of the article.ss