Today Social Media is growing at the tremendous rate and has become very dynamic. To stay ahead of the competition and survive in this environment, one has to be up to date with the recent trends. Day by day it is becoming difficult for the brand to catch its users attention as each day users scroll 300 feet of content, giving brands a very small window of time to grab users attention.
Here are some of the recent trends which will make an impact on social media strategy in 2022
SOCIAL MEDIA IS GOING MOBILE: Due to increase in the number of users using smartphones, social media is going mobile. Today most of the smartphones users are becoming glued to their phones. Most of them are using social media platforms in apps via smartphones. With this trend, it increases the importance of mobile-friendly content. So to stay ahead of the competition one must design mobile-friendly content that is properly visible on the mobile screens.
VIDEOS THE MOST POPULAR CONTENT TYPE: From the last few years, it has been observed that videos are the most popular type of the content in different social media platforms. And this trend will continue to dominate in 2018 also. Videos are the most engaging content that helps in generating maximum user engagement to get more leads for the business
USER GENERATED CONTENT HELP DRIVE ENGAGEMENT: User-generated content is the new strategy that helps drive greater reach and engagement on the different social media platforms. Instead of producing new content every time, businesses are using the customer posts about their brand. By reposting the user-generated content, it helps in greater engagement and also publicizes the brand of the business.
INCREASED USE OF SOCIAL ADS: Social media ads have come a long way in such a short span of time. The social advertisement has become the most natural choice of the most businesses today and they are pouring more money in these ads. It is the most effective mode of advertisement with the highest ROI in which with only $5 you can reach up to 1000 people. It has opened the door to deeper interest, behavioral and connection-based targeting methods.
LIVE VIDEOS: Live Video streaming is growing at the rapid pace and will continue to grow in future. It has been projected that live video streaming will be $70 billion industry by 2024. There are millions of people watching live video regularly. And if you want to take the advantage of this industry than go live. This will not only help you in the growth of your business but will also help you in revenue generation. As people get to engage more with the live videos. It is most common in Facebook and Instagram stories.
INFLUENCER MARKETING: Influencer Marketing is not the new concept, it has been in trend since past few years and has now become the million dollar industry in itself. Today many businesses understand the importance of these influencers and they hire them in order to market their products and services. The challenge which is being faced by many influencers is that a large number of influencers are available in the market and you have to choose the real or the industry expert because today consumer wants authenticity only than it will able to generate higher engagement rate.
EPHEMERAL CONTENT: Ephemeral content is the one which is shared up to 24 hours and then disappears automatically. This has been made popular with the Snapchat, Facebook and Instagram stories. Today many businesses are using this opportunity to drive maximum audience. It helps in greater conversion of your business as the content will disappear after 24 hours which make your followers take quick action and as a result marketers gain from it.
CONCLUSION:
These are some of the trends which will help you keep ahead in 2018. Since last few years one thing can be predicted for sure that social media marketing trends do not stay in place they keep on changing and in future also they will continue to change. So you need to be persistent and focus must be on gaining followers by posting quality visual content that keeps your followers engage which in turn will lead to positive effects on your online presence.
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