Social Media Marketing is the process of utilizing different social media platforms for getting traffic and conversion to get customer acquisition and customer retention.
On an average, there are 3.03 billion active social media users worldwide, so it becomes a very effective marketing medium to sell your products and services.
Social Media Marketing is a very cost-effective channel of marketing as there is no or little cost involved. All you have to do is use the high quality and relevant content that is appealing to the audience which generates instant Call to Action.
Different types of Social Media Marketing Channels to follow in 2022 that will drive you maximum ROI are:
FACEBOOK: Facebook is one of the most popular social media platforms with more than 2 billion users with 60 million active business pages. It is used by the 95% of the marketers to market their product and services. With such a wide population active on the Facebook, today no business can afford to ignore it.
Facebook help in building awareness about your brand, you can choose your target audience on the basis of demographics, behaviors and contact information. It can help you in reaching a large audience with limited time period by boosting your post. Facebook advertising serves as the most successful form of marketing in every type of business.successful form of marketing in every type of business.
INSTAGRAM: There are about 800 million monthly active users on Instagram and about 95 million photos are uploaded each day. As it is the photos and video heavy platforms so the sellers of the products and services that are visually appealing or that are capable of incorporating visual media into their campaigns are more successful in this platforms. Instagram is the platform which has the highest engagement. Custom images of the real people and hashtags work best on Instagram, stock photos do no work on it. As Instagram is more of the visual nature, your post must be compelling in order to take your business to next level.
TWITTER: There are more than 3 million active users on Twitter. And total 500 million tweets are sent each day i.e. about 6000 tweets every second. Twitter is the great platform for most of the marketers. It is more of the communication and the activities that have to do with the interactions. Most of the business use Twitter for sharing information and content, driving engagement for the promotional activities, interacting with the consumers, networking, branding and reputation management. Twitter also provides you with video marketing that you should not overlook
LINKEDIN: It has about 500 million members of which 106 million of those access the site on a monthly basis. Over 3 million companies have created the Linkedin account. It is not only the platforms for professionals and job seekers but also useful in making connections, generating leads, creating brand awareness that makes an invaluable contribution to your marketing strategy.
PINTEREST: It has 200 million active users each month and 67% of Pinterest users are under 40 years old. Pinterest has become the latest craze in social media and just like any other social media platforms, there is a big rush of the users joining the site to see what the fuss is all about. If your business is such that you can represent it visually with the images and videos than Pinterest can be helpful in building targeted traffic, leads and conversion for your business.
SNAPCHAT: It has 187 million active users, 60% of them are under 25. 47% of US teens think it’s better than Facebook, while 24% think it’s better than Instagram. There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list. Snapchat can help drive maximum result as there is very little competition on this platform. Snapchat has seen increases in growth in the past few years, user engagement and activity is plenty high enough to capture the business’s attention.
YOUTUBE: There are about 1.5 billion users active on the Youtube. And most of them are the mobile users. The web is going towards the video, so it becomes essential to utilize the Youtube Marketing to take the advantage of web massive shift and help your business to move forward. Youtube is no longer just a video search site, it has become a top social networking site as well, it means more likes, more engagement, more views will help you get a better rank.
CONCLUSION:
As it is clear from the net social media active users worldwide, there is no better place for the marketing of your products and services. No other avenue can deliver consistent, scalable and quality leads from the day one that can supplement any promotional marketing. Above are the most important social media channels that one must follow to get maximum result in 2022
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